Just wrapped up a project with a cloud computing company to overhaul their website and improve digital sales funnel performance while reducing marketing tech costs. Proud to have helped them achieve their goals!
Following a period of intensive growth, a US-based publicly traded cloud computing company felt it timely to explore new avenues to manage their increased operations with greater efficiency. Improving their digital sales funnel performance while reducing marketing technology costs were priorities. To this end, the company aimed to provide prospective clients with more refined information and simplified newsletter subscription. This, in turn, would enable their sales personnel to more efficiently and effectively connect with interested parties, and to facilitate their conversion from being a potential client to contracted one.
To fully realize these goals, the company recognized the need for a comprehensive website overhaul as the current WordPress-based site was deemed inadequate and unable to support the necessary modifications to achieve the desired level of functionality.
We worked together with a New York-based design agency to validate the feasibility of a new digital experience vision. As Adobe Experience Manager, one of the top-tier content management systems, was confirmed as the optimal platform to anchor the new website, our task also involved aiding the company in incorporating the system into their operations.
On top of that, our team served as a liaison between Snowflake, Adobe and the developers to ensure smooth and efficient communication. As we had to observe three different time zones, our online meetings had to be extra focused and concise.
What we did:
Within 2 months we presented the concepts designed to decrease the website’s operational complexity. Our proposals included the retirement of 20% of existing marketing tools and introduced new solutions aimed at boosting the site’s overall digital capabilities, while offering the potential to significantly reduce the total cost of ownership.
Throughout the project, all strict deadlines were successfully met, and each team member was well-aware of what was expected from them, due to the utmost clarity in communication.
The proposed 1.5 year long transformation will result in a new and improved global website, available in eight different languages, empowering over 4,000 sales personnel to work in a more optimized and effortless way.
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